Make Better Business Decisions With Analytics

Get a deeper understanding of your customers. Google Analytics gives you the tools you need to analyze data and make better business decisions.

Setting-up Google Analytics

  • Visit g.co/analytics

  • To create an account, click Start for free

  • Set up a property in your Analytics account

How Analytics Is Organized

Account: your gateway to Analytics and the container for your Analytics properties

Property: a container for your reports based on data collected from your apps and websites. An account can contain up to 100 properties. There are two kinds of properties: Google Analytics 4 and Universal Analytics (UA).

Data stream: a flow of data from a customer touchpoint—like your website or app—to Google Analytics. Each property can have up to 50 data streams.

How to map SMART goals for your analytics?

 

What do I want to accomplish? Why? What are the requirements?

How will I measure progress? What is success?

What are the steps I need to take? Do I have the necessary resources?

Is this a worthwhile goal? Is this the right time?

How long will this take? What is the deadline?

Empowering Community Vendors