Launch Your Business With Community-Focused Marketing
Every business owner benefits from customer-focused marketing. When you tailor your efforts to where prospective customers are on the customer journey, you're more likely to get the results you want. Changing up your marketing strategy at different phases of the journey is better for your customers and better for your business.
What is Marketing?
Creating meaning & storytelling
Building relationships of trust & credibility
Influencing your customers along the customer journey
What are the phases of thecustomer journey?
Awareness: People learn about your products, services, or brand.
Consideration: They consider whether or not to do business with you.
Purchase: Customers buy your products and services.
Advocacy: Customers share positive sentiments and experiences with your brand.
How do you market along the customer journey?
Reach customers where they are to create awareness.
Engage customers with relevant, compelling content.
Convert by making it easy and enjoyable for customers to buy.
Sustain by nurturing customer loyalty and encouraging brand advocacy.
